“May the Lord bless and keep the marketing team of Eclipse gum, forever and ever.. amen!”
Why do I love Eclipse gum so much? Because they just went bi- !
Let me explain. I love bisexual women. If you are male, I realize this is like saying “I like food”. But I take it a step further. I will only date bisexual women. I will one day only marry bisexual women.
This preference obviously limits my dating pool. That’s where this commercial comes in. Ads are not just a reflection of our culture - they steer it. And I’m not talking just catch phrases (I still here dumbfucks using “Whasssaaaaap!”). Starting 1 1/2 - 2 years ago, ad campaigns for all kinds of products started showing unattractive men married to good-looking women (don’t believe me? Pay attention for the next couple weeks - it’s a conspiracy I tell ya!). Not insanely hot women, but certainly way out of the guys’ leagues. Well, I’ve seen a noticeable upswing of “unbalanced” couples (this was a very scientific study) in public. It’s as if the commercials have sanctioned women dating down physically. I am not the only one to have noticed this - my ex-gf was always commenting on it. (I’d be interested to know if any of you have noticed this where you live)
And now we have the Eclipse commercial. Girl eyes another girl’s guy. Girl goes over and kisses guy. Girlfriend turns to confront girl, realizes girl is hot and has naughty thought. Fill-in-your-own-denouement!
Ladies, you are once again being courted. First, it was by the “date down” movement. And now, to “explore your feelings” toward your fellow women. And this commercial is soooo perfect as the opening salvo. Like a first-timer in a threesome, it’s all about making her feel comfortable. In this case, the American public is the new girl, and Eclipse is just giving you a light shoulder rub… ease out that tension! The waters of the new conspiracy are being tested!
Ad guys, the water’s fine! Bring on the bisexuals! Let us answer the call. Let us be… the Greatest Generation! :)
Ad found at Dhadm
May 25th, 2007 at 7:19 pm
I am so sad that America has come to this. Promotion of promiscuity and bi-sexuality is disgusting and sinful. We are all sinners. The perversion of sex is just a sin, just as when I lose my temper and get upset is a sin. God can forgive us our sins, if we confess we have sinned, and accept his forgiveness. God sent His Son Jesus to die and take the punishment for our sins. Please accept His love, and…. find a church that teaches the Bible. My heart breaks for you, God has something wonderful planned for you if you will seek Him! Get to know Him! I’m praying for you right now. Sorry I can’t leave my email. I keep it private as I need to protect my family. I will check back to see if you leave any comments regarding what I have said. Anyway, just know that God has so much better things for you if you will learn to listen to His voice! In Christ’s love, and because I feel compelled to speak where I would normally just be quiet, an anonymous messenger breaking for a broken world.
May 26th, 2007 at 12:56 am
Sasha B. you sound hot.
May 26th, 2007 at 2:00 am
Indeed. Sasha, you and a hot friend need to get ahold of me. I can promise you, “Pagans do it better”.
May 28th, 2007 at 7:10 am
I’m with Sasha. I can’t beleive how far American values have gone down, or at least how they are portraid and promoted in the media. Those are certainly not my values or those of the town I live in. And this is not what I want my kids to see on TV. It’s hard enough raising kids with just the everyday challenges, but to have them bombarded by TV as well, it’s just not necessary. Cable networks and Eclipse gum need to clean up their act! I’ll vote with my dollars and my remote, and hold my kids a little closer.
May 28th, 2007 at 1:45 pm
Thanks for the comment, Randy. What exactly do you object to about it? When Sasha threw the bible into it, she immediately labeled herself as incapable of rational argument. So I’d be interested in hearing your reasoning.
Is it the hint of sex in the ad? Or lesbianism? I don’t see anything morally wrong with it. Causing harm to someone - that’s morally wrong. Driving a 15-mpg car and ruining the air and water for our children - that’s morally wrong. How consenting adults choose to interact with each other shouldn’t be anyone else’s concern.
May 28th, 2007 at 3:51 pm
The commercials and television here in the United States are so tame compared to Europe and the rest of the world for that matter.
In fact you will see more naked commercials, more sexually driven commercials in Italy (yes where the Vatican is) than in the States. England, France, German and Japan have content on primetime television that would make most “morally perfect” individuals (by Gods standards not mine) heads spin. They would need to run down to the local Church, pull the preacher of the alter boy and ask for forgiveness. “Please Father, I have just seen a naughty commercial. And I’m sorry I interrupted you buggering the alter boy. You must have seen that Eclipse gum ad.”
Turn the damn thing off if your puritan children are going to be so damaged from it or let them watch and explain how wrong/right it might be.
America is so uptight about sex and nudity when it’s a fundamental need for the human race to survive and the side benefit of it feeling so good (when done right).
Yes, some content is not appropriate for kids and some is sick and shouldn’t be seen or done by anyone. That’s why we have laws for the perverts but you have to admit, perversion knows no religion and some claim, religion is a breading ground for opportunistic perverts.
June 14th, 2007 at 2:23 am
I find it so sad that Sasha felt the need to “save” all of us. Sasha, let me try to explain something. Sin is in the eye of the beholder.
It’s like that old joke about the missionary who went to Africa to save the primitive tribe. The missionary tells the Chief “you are living in sin, and must come to the way of the Lord. If you cannot be saved before you die, you will burn in hell for all eternity.” When the tribal Chief asked, “what would have happened if you never came here and gave me the word of God?”, the missionary says, “Well, I suppose you would still have been an innocent, and innocents go to heaven.” So the Chief sticks his fingers in his ears and says, “Nah nah nah, I’m not listening, nah nah nah…”
Sasha, I say to you, “Nah, nah, nah.”
Sexuality is not wrong, it is how God made us (if you insist of the concept of a Creator). It is the very suppression of that sexuality that creates “perversion”.
And on a lighter note: Anyone know who that main woman in the Eclipse ad is? VERY attractive… :)
June 14th, 2007 at 11:37 am
James, couldn’t have said it better.
Can’t help you on the actress unfortunately. But I agree, really hot…of course, the lesbianism might be factoring into my decision too. :)
June 20th, 2007 at 12:53 pm
While I’m not religious in any way, shape or form, I don’t care
for the commercial either.
My problem is the company’s choice of advertising. Here they had
a chance to promote their product by way of marketing genius, and
instead relied on exposing their fantasies for the sake of a product
push. While many who entertain creative lifestyles may rush out to
buy the gum, the end result and profit margin will be adversely affected
instead of the intended effect.
In brief, had the company’s marketing campaign focused on profit instead
of pleasure for a few, this could have been a fabulous campaign to boost
sales.
As a consumer, this tells me the product and the consumer are not the
main idea, nor important to the company. Profit is number one for Eclipse, but they flopped on this one.
June 27th, 2007 at 7:46 am
Yeah, James puts this very well– this is only remotely a morality or decency issue at all.
And again we’d be small-minded, irrational and unjust to blame ECLIPSE GUM on the rampant sexualism in American media and advertising today. So yeah–go ahead and vote with YOUR wallet and YOUR remote, and the other 4 billion of us who enjoy network and cable TV will be able to keep enjoying our little sex-and-violence fest.
Maybe what we’re really fed up is that advertisers can’t come up with a better way to sell us stuff. But again–don’t blame advertisers if sex sells. Blame God. Sex is natural. Hiding or censoring sex only makes those little hints just that much more tantalizing and powerful.
The more you attempt to ’save’ people, the more you hide reality from them, so the easier it is to ‘corrupt’ them, and the easier they figure out that what you told them was a lie. And then who do they believe?
July 30th, 2007 at 2:55 pm
Someone’s religious idol did it? Oh boy.
For once, I would like companies to consider their
contribution (or not) to society. Forget things people believe
to make life seem warm and fuzzy, what about the impact
this type of advertising has on society. No, Eclipse is not alone,
they are just one more contributor to the nonsense
which packs our screens on a daily basis.
Have we lost all touch with good taste and common sense?
Here’s an example of a recently run commercial.
A baby drops his or her pacifier, a passer-by picks it up, someone
else does a favor for the guy who picked it up, someone does that person
a favor, and so on. A feel good commercial. A commercial that makes you smile.
Call it Pollyanna, it is what the world needs more of.
Bring back more public service messages, more clean commercials, more
things that will make people think with their conscience instead of their
perversions and fantasies about sex and crime.
How strange we are not allowed to see cigarette or dip ads on television,
but you can certainly get an eyeful of sex, nudity and crime.
Cough.
July 30th, 2007 at 3:07 pm
Karen, I agree with most of your points. The only point I find fault in is that you lumped sex into the “bad” category, right next to crime. I don’t see it as anything of the sort. It is what it is - neither bad nor good, I suppose. If one guy and two girls really dig each other’s shizzle, what’s morally wrong with it? From your comment, I have put you in the “not a religious wacko” category, which is a credit to you but should make your opinion harder to defend! ;)
August 16th, 2007 at 6:19 am
This is exactly what I expected to find out after reading the title God Bless Eclipse Gum!. Thanks for informative article