Durex - ProposeTheRing.com
Published By Justin on May 29th, 2007
Filed under marketing, tv ads, quality!, parody, funny, sex

Durex has a great campaign going on right now with their “ProposeTheRing.com”.  Great commercial and website tie-in.  As to how good the product is, don’t know.  Mine are on order… but this isn’t a product review site anyway. :)

||center||ProposeTheRing website||Durex - Propose the Ring

Ads from the contraceptive and sex toy industry must be a lot of fun to make.  I mean, with other products (Eclipse gum, anyone?), ad agencies must always weigh their desires to go a bit risque against the possible backlash from the “Moral Majority” - you know, the ones responsible for our young men and women dying in Iraq, US refusal to sign the Kyoto protocol, and our crushing national budget deficit - the “good, values-centered” people of this great nation.

Fortunately, the sex industry is free from this worry.  “Good, values-centered” women probably have husbands who also ”walk in His Light”, which means strapping on a vibrating cock ring is out of the question.  (This massive wave of sexual frustration throughout our Heartland and South probably explains why these women are waiting for their treasures in the next life, eh?)

The ProposeTheRing.com website is really well done and worth a look.  On the one hand you have this classy looking design with your typical blue-blood-diamond-commercial classical music in the background.  Juxtaposed to that, though, is this ridiculous-sounding guy (Gunther the Tra-la-la guy?) making smarmy comments as you click.  Oh yeah, and the site’s about a cock ring.  So I suppose that might serve to “juxtapose” as well.  Bringing it all together is some brilliantly done copy.

I unfortunately can’t find a digital version of the ad.  If anyone has it, please send.  However, I did find a stand-in that will serve a dual purpose.  I’m in hopes that it not only stands in for the ProposeTheRing one (the two are actually quite similar), but also serve as evangelist-repellant.  This site has unfortunately become a bit infested as of late.  I really don’t know why.  So I’m hoping this much more over-the-top ad and pics of cock rings will serve as a sort of “Deep Woods Off”!

 

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7 Responses to “Durex - ProposeTheRing.com”

  1. pplante Says:

    I cracked up when I saw this post. Its a great gimmick to get people to try it out.

    I wonder if Sasha B. will like this post better…

  2. Justin Says:

    hehe no doubt. Kinda funny, it wasn’t until i went to the website that I knew it was a cock ring. From the commercial I thought it was an actual ring that is put on the finger, then the finger goes down under. But yeah, Durex’s idea is much better. :)

  3. Kimberly Says:

    oh wow i really thought this was a joke
    so i checked it out after i heard
    about it on the radio and wow
    the people who made this up are
    geniuses
    this is just hilarious

  4. Justin Says:

    haha no, it’s no joke. In fact, the advertising was good enough for me to go ahead and buy one. Just got it in the mail a couple days ago. When I have “tested” the product, I’ll be sure to write a review plus testimonials. :)

  5. Anya Says:

    This ring is FANTASTIC. My boyfriend managed to get one and it was worth the wait in the mail. If any of you guys have a girlfriend, I suggest using it. It has a few settings and it’s a little intense at times, though. Lol. A little ouch. But otherwise, it’s great.

  6. Justin Says:

    Anya, are you hot? And as a follow-up question, how serious are you and your boyfriend? :)

    In seriousness though, thanks for the input. I just got mine in the mail myself. Can’t wait to try it!

  7. cheeto Says:

    haha i soon as i heard vibration coming out of da ring box i already knew that it was a cock ring.lol… i mean, why else would it be in a ring box and be vibrating???lmao…oh yeah how can i get one for myself.lol…

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