LifeSavers - "Muffin Top"
Published By Justin on May 30th, 2007
Filed under marketing, tv ads, funny

First it was T-Mobile’s “cougar” ad.  And now, following in their footsteps is a funny new commercial from LifeSavers on the “muffin top”. 

||right||Hot muffin top action||Lifesavers ad - Muffin top For those few of you that haven’t heard this term or sorted it out from context, the muffin top is the fat that hangs over the waistline when a woman wear pants that are too tight and midriff-exposing shirts.  I would imagine it can also apply to men, but society generally refers to men who wear cut-off tees to expose their midriffs by different terms  - “queen”, “flamer”, etc.

I would expect to see more ads forthcoming of the Urban Dictionary variety.  After all, you really don’t have to come up with anything funny on your own - just pick a funny term and build 30 seconds around it.

 

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