Filed under marketing, tv ads, quality!, food / entertainment, funny
Sorry for the short hiatus, all. Weekends are generally my time to catch up on posting, and my parents are now laying claim to them for free labor as they build their new house. When your mother pulls the “I was in labor for {fill-in-the-blank} hours delivering you, not to mention subsequent back surgeries due to the pregnancy!” card, what can one possibly rebut with, honestly? Absolutely nothing - you man up and grab a pneumatic nailer… and then shoot it at your little brother. :)
I was sent this ad quite awhile ago, but I have to post it anyway. It’s just so well done, and I have yet to see it on TV so maybe it’ll be new to you. Here’s Tiger Beer’s ‘Tasted it in this life’ spot.
This spot is great on a few counts. First, there are no words - you can play this spot in any country without a reshoot. Second, it’s culturally clever, playing into the Buddhist reincarnation belief. This spot was made by a New Zealand ad agency, but I could see this really being a popular throughout Asia. Show Jesus coming back to Earth for a Tiger Beer and US consumers would go apeshit, but Buddhists generally have a better sense of humor about things! And lastly, this spot is humor that reinforces the product. I love those Budweiser “Real Men of Genius” ads, but they have nothing to do with the product. Showing a cat willing to stick his paw in a light socket to get some Tiger Beer, now that’s effective.
So, Buddha blessings to Saatchi & Saatchi’s New Zealand office for an ad well done.
