Filed under marketing, tv ads, quality!, food / entertainment, funny
Of course! Just after I get done taking a small pot shot at Budweiser for having ads that are funny just for funny’s sake, they go out and create a beautiful piece of work like Swear Jar (from their Bud.TV site) .
Maybe it’s just me, but I really think you have to steer a commercial towards your product. Just the other day while helping my Dad on his new house, he did something dumb that almost sent him tumbling off a 20 foot drop-off (Dad almost kills himself or a member of the family pretty much every weekend we’re out there.. this blog may be short-lived). Anyway, I start singing that “Woo-hoo! Woo-hoo-hoo!” like from the Vonage ads where people are doing stupid shit. His reply: “Oh yeah, I love those commercials. What are those for?”
If people don’t remember your commercial and link it with what you’re selling, what’s the point? Bud has been guilty of this in the past, but Swear Jar is on the money. Very funny, and everyone in the ad is working toward the common goal of enjoying a Bud Light. The ad is almost compelling enough to make me forget that Bud Light tastes like piss.
Thanks to Inna A. for the link!
