Ad agencies, listen up - it’s about time for you to create a new department - Electric Print Media.
Swedish researchers have found a way to cheaply print circuitry onto paper, allowing the creation of touch sensors and audio playback - all on a poster! You can see a quick demo here.
Of course, I’m overstating the importance a bit. I don’t think this is necessarily the next “big thing”, but I can envision it catching on with those that want to spice up their advertising efforts on the cheap. We could soon see movie theaters with interactive coming attraction posters, rock bars that can actually offer music samples of upcoming bands on their walls, etc.
And if they can thin down the substrate and power source, this tech will become ubiquitous. Imagine a magazine that talks to you! Playboy will never be the same! I have a million and one smarmy comments to throw in at this point, but go ahead and just fill in your own here.
August 16th, 2007 at 6:37 am
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