Published By Justin on June 14th, 2007
Filed under marketing
Filed under marketing
My last post had nothing to do with advertising, so I figured I’d bring us back on task with something that may be of use to you advertisers out there - a slideshow of Google’s (estimated) share of various ad markets.
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Done by eWeek, it’s a quick run-through of the major markets and how Google’s involved (as well as top competitors). The stats vary widely based on who’s doing the research, which eWeek tried to account for.
(I’m an eWeek subscriber, so I go right through to the article. If that is not the case for any of you, please do us all a favor and leave a quick comment saying as much. I’ll then find you another option)
June 15th, 2007 at 12:42 am
No problem here viewing the slideshow. When you goto the page you just have to click in the upper right on the “Go directly to eWeek” link.
Google is a pretty diverse company that does way too much. Some think that its too much, but look at many of the huge companies like GE or Fujitsu and you will see its smart.
June 15th, 2007 at 1:20 pm
Yeah, hard to say how they’ll handle diversification. Most companies do moderate-to-poor when they start getting away from their core industry. There’s certainly a historically valid reason investors call it “di-worse-ification”. However, there are also the GE’s that have managed it brilliantly.
As I see it, Google is expanding in a smart way, sticking with ad and tech industries for the most part. It won’t be until I start seeing “Google dishwashers” or “Google Airlines” that I’ll start pulling my money out of the stock.
June 15th, 2007 at 10:05 pm
I don’t think you will see the “Google Dishwasher” anytime soon, however seeing a Dishwasher with clean-dish indexing is a possibility.
I think they will handle the diversification just fine. Its already going pretty well. But I agree I think they will probably stay to the advertising and technology markets for the time being, there is just so much to conquer in those two markets alone.