This post title is fucking annoying, isn’t it? Seeing the word “shop” 10 times in a row? Oh it gets worse. Check out the flashy-light, schizophrenic, W.A.S.P.-dancing massive clusterfuck that is the new ad by Shopzilla.
I don’t know where to even start. Ok, first, “Shopzilla”. Shopzilla folks, even the very name of your company sucks. It suckszilla. See? See how stupid putting “zilla” on the end of something is? There is room for only one “zilla” on this planet, and that would obviously be the original: Godzilla. I shall pray every morning for the sweet, sweet irony of Godzilla coming to your town and destroying your company headquarters.
Now, for the commercial. I have covered music in ads quite a bit on this site. It’s such an easy thing to do, really. Somehow, though, y’all fucked it up. People hate disco. And not just everyone who wasn’t part of the era. No, even people from that era look back and think, “What the hell was I thinking back then?” So, you have taken song that everyone hates, and then had a bunch of soulless studio musicians - from whatever circle of Hell that gave us musak and Kenny G - sing a new version of the song, replacing the word “shake” with “shop”. Fucking genius.
But no! You weren’t done! No camera shot must last more than 2 seconds! Because that’s exciting! Shop Shop Shop! And pretty colors! Yeah, every color of the rainbow! Let’s get ‘em all in there in 15 seconds. And I want LOTS of shots of people browsing on their computer! Because people won’t understand we’re an online shopping site unless we show people web-surfing. Hey, who’s that douchebag over by the water cooler doing karate chops? I love it! Let’s put him in the commercial! And let’s have him using an optical mouse on glass - which can’t possibly work but fuck it! You all had your chance to take the blue pill. We’re taking this all the way! Shop Shop Shop! Hey Denise! Wanna dance in a commercial? How do you feel about wearing a baby-shit green pant suit that draws attention to your uteral mound? Bada-bing! You’re in it! Shop Shop!
Shopzilla - I hate you.
Thanks to Stuart for the find!
June 21st, 2007 at 12:15 pm
Oh my god.
That was an atrocious piece of advertising. I am a little confused about the industry after watching it.
June 21st, 2007 at 1:16 pm
hehe “atrocious” is a perfect way to describe it.
June 22nd, 2007 at 2:03 pm
I think you have an extra Shop! in the title. Please correct or I will never be able to visit AdChops again.