Trojan - Evolve campaign
Published By Justin on June 24th, 2007
Filed under marketing, sex

I’m not sure how I feel about this one - it’s Trojan’s “Evolve” campaign. 

||left||"A bit of mud-wrestling, perhaps?"||Trojan condoms - Evolve pig adI mean, I like the ad.  And I wouldn’t doubt that it resonates with many women as well.  But I think when a woman says “men are pigs”, they’re probably referring to them trying to get laid, making sexist remarks, etc.  I truly doubt it’s a condom issue.

So we’ve got Pig at the bar, chatting up a woman.  Eyes glued to the chest, buying her a drink, or ten, telling her what he’s going to do to her tonight.  And then he goes into the men’s room and buys a rubber from a wall dispenser.  Now he’s a tit-oggling, suggestive date-rapist with a condom!  Go get him, ladies!

Thanks to Stuart for the link.

 

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