This is a slight diversion from normal Adchops fare, but sometimes I read something interesting enough that I feel the need to share it. Men’s Health online currently has a very good article about desire and pleasure, called The Addicted Man.
In a way, it really does apply to the advertising world. There’s of course the obvious correlation - advertising is all about creating desire - manufacturing want. But it’s deeper than that. Advertising folks aren’t like accountants. The goals of marketing campaigns bleed over into the lives of their creators. Yes, advertising certainly has its element of self-important douchebaggery, but the industry certainly does have its sex appeal. It’s a fast-paced, keep-up-with-what’s-new industry that often calls to a certain element attracted to that lifestyle. More than once I’ve been asked to come out with clients to show them the local sites; by the end of the night, “local sites” invariably ended up meaning Candy’s tits and ass in your face at a local strip club. Advertising can be a sexy, hedonistic, depraved world. And I loved every minute of it. :)
We are all addicted. Don’t think that because you are not drinking at 10am or doing rails of blow off a stripper’s ass, you are entitled to judge. Sitting down in front of a TV every night is addiction. Eating another Big Mac when your fat ass is already 30 pounds overweight is an addiction. Nightly Bible Study? Addiction. The Addicted Man is a well-written, insightful article into what makes us all tick.
August 18th, 2007 at 10:25 am
I have to say, that I could not agree with you in 100% regarding The Addicted Man, but it’s just my opinion, which could be wrong :)