Okay, now that we’ve covered Washlet, let’s address those that don’t quite make it to the toilet. Check out the latest ad for Serenity Male Guards.
This ad’s just too much. I mean, you don’t even know what their advertising at first.. “Hmmm.. southern ‘Bad to the bone’-type music and a bike gang.. cool.. must be a Harley ad or something. Wait a second.. that’s an old dude on that bike! WTF? ‘Bladder weakness’?! Did the announcer just say “bladder weakness”? What’s going on here?! Now there’s a hot chick at a gas pump checking him out! Run, girl! He just pissed himself! Is that a cod piece? Huh? Did he just pick up his grandkid while announcer guy’s talking about odor? Jesus Christ, get me off this ride!”
I know what the company’s trying to do. I get it. I’m sure wetting your pants as an adult is an emasculating experience, and they want to downplay that vulnerability. But come on! You’re in a bike gang? Don’t piss on me and tell me it’s raining, Grandpa! No, seriously, Grandpa. Don’t piss on me.
Drop the tough-guy act. Instead, they should highlight the fact that the guy doesn’t yet need a full diaper. “Serenity Male Guards - cuz hey, you haven’t shit your pants yet, right? Things could be worse!”
Thanks to Stuart for the link.
