Sprint has some gorgeous new spots airing right now for their “Ahead” campaign. Check out the post over at Transbuddha to see the spots and learn a little about how they were made. Evidently it’s an art style called “lightning doodle”, which was invented by the owners of a site called Pika Pika (I wouldn’t bother visiting it - the site is pretty lacking in info/nav). Not a whole lot of detail on the process there - something having to do with lights, stop-motion, long-exposure photography, and fetal pig blood… I think.
Anyway, Sprint has latched onto the art form and built a website (above pic) and tv spots around it. Just another example of web virals bleeding over into traditional media. Now, if Sprint just spent a little less time filming art fags* running around with flashlights in a park, and a bit more time on delivering good customer service and a reliable network.. why hell, they just have a product worth buying.
I live in KC - the world headquarters for Sprint, and I hear their coverage still sucks (I ditched them years ago). I do not claim to have any expertise regarding mobile phone business strategy. But christ, I would think that a mobile network provider would at least want to ensure near-perfect coverage in the city of their World F’ing Headquarters. I mean come on, that’s just a matter of pride. If I were to advertise myself as a master landscape artist, you’d better believe I’d have a goddamned Miagi garden in my backyard. “Holy shit! Is that an indoor/outdoor koi pond?!” “Yep. Here’s my card.”
Oh and while we’re at it, let’s have a look at the KC-local Sprint advertising (right). “Oh, I get it! Kansas City is known for barbecue and barbecue has lots of sauce on it and I live in Kansas City! Sprint is really appealing to me as a Kansas Citian! Sprint gets me!” Fucking retards.
* I dig artists. I have gay friends. But damn it, “art fag” is such a funny term to me. So indulge me.
