Chevy’s New "Useless" Campaign
Published By Justin on August 28th, 2007
Filed under marketing, piss-poor

Let’s just put this banner in the “Whoops!” category…

Yes, I realize it says “Use less”.  But come on, that’s just 5 white space pixels from being “Useless”, not exactly a word you want associated with what you’re selling.  What’s sad is, I doubt this is one that just slipped by the editors.  No, I bet they looked at it and thought, “Hmm… could this be misread?   Naaaaah!”

Wrong answer.  Ya know, you could have made it all go away with some capitalization:  “Do More.  Use Less.”  Wasn’t that easy?  Morons.

And no, Chevy, this is not just one guy’s opinion!

Thanks to Jiraiya NamPla for the insight on this one.

 

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