Check out this review on Variety.com for Nintendo Wii’s Super Mario Galaxy. Notice the top right corner…
Yeah.. a review of Nintendo sponsored by Sony! Now, I think the commenters of the article are a bit off (btw, I highly recommend reading the comments.. some lovely vitriol there) in directing their criticism at the author (or, as called in the comments: "shill", "sell-out", "horrid little twat"). People, this is an author for Variety - a magazine geared at the ignorant fucking masses that actually give two shits about Lohan’s latest drug addictions, how Britney straps her babies into carseats, or the latest name conjugations of celebrity couples ("Bradifer", or "Brangelina", or whatever-the-fuck it is now). Being as they are catering to the lesser intellects among us, one would expect that they themselves aren’t the sharpest, either.
The real criticism goes to Sony. Sony makes games and laptops and other smart shit, directed to intelligent (and often, undersexed) people! Companies selling to smart people are supposed to have ad departments that have been honed to a fine edge by their take-no-prisoners demographic. They are supposed to be too smart to pull a jackass move like this.
So, to the "horrid little twat" (that’s my favorite!), Ben Fritz: I’m not hatin’. You write for Variety; I’m not expecting much from you. But shame on you, Sony!
