Archive for November, 2007
Steve Nash - Nike’s "Training Day"
Published By Justin on November 8th, 2007
Filed under marketing, tv ads, personalities, sponsorship, sports

Hello, good citizens!  It has been a couple months since my last posting.  I am afraid that, despite my words of caution, I got pretty heavily addicted to Silpada.  Just started out as a little dabbling on the weekends.. you know, a quick rush… a "ladies night out having fun with jewelry".  But then I was doing Silpada on weekdays, missing work.. it was getting bad.  When I missed my brother’s 30th birthday party because "I’m at a Silpada party and just can’t get away", I knew I was in too deep and needed help.

I’m in rehab and doing better.  I’ll admit, there are times when I see some big jangly silver contraption on a 40-something woman’s wrist and think, "god damn it, I need to throw a party!"  But the cravings are fewer and farther between now.

Truth be told, I just caught a bit caught up in work and such.. I hope to start posting a bit more.  And why not start with an ad that I think is pretty damned cool.  The new "Training Day" spot by Nike.

||left||I, too, often play soccer alone in my spacious cosmopolitan penthouse apartment||Steve Nash Nike Training Day commercial

Why is this so cool?  For one, Steve Nash.  To tell the truth, that’s really the reason I’m posting this.  Don’t get me wrong, the ad is pretty good in its own right, but I’ve happened across some Nash articles here and there lately and I gotta say, this guy is The Shit.

In the modern sports world of murdering dogs, beating wives, and sex parties (… well, two out of the three are bad, anyway!), it is so damned refreshing to hear about a guy that has a Zen philosophy about fame, puts team before self, and organizes charity tournaments half way around the world to help children.  Great Nash quote from one of the articles:

He is totally uninterested in being a celebrity, calling it something “to distract the bored from their nothingness.”

Oh, and although he is a pro basketball player, he has a healthy respect for the world’s most Beautiful Game: soccer.  You’ll see that showcased in the ad.

I have some Nikes on order and I’ll admit, it was solely because of the cool iPod plug-in whizzy-bang add-ons, but after finding out they have Nash on board, I’m glad I bought ‘em!

 

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