Just saw this ad last night for the first time and had to watch it a few times. I’m not even sure what the hell it’s for! Something for EA sports games on the Wii called "Family Play". Is this simply multi-player functionality?
Anyway, confusion of what’s being sold aside, the commercial is stellar. Kudos on the authenticity of the "NFL Films announcer guy", and for a great acting job by the grandma. I absolutely hate ads where they try to use cute babies to push product, but for some reason I love it when they use cute ol’ grannies. I prefer to have logical consistency in most things… haven’t sorted this one out yet. Any hypotheses are welcome. :)
December 31st, 2007 at 7:22 pm
Hilarious
January 2nd, 2008 at 9:57 pm
I don’t think you’re really supposed to be able to get it until the end clips with the actual product and the “now anyone can play” line, anyways.
January 7th, 2008 at 2:33 pm
Yeah, I just figured that they would have had multiplayer functionality all along, so why advertise it? It be like saying, “The new XBox, now with audio!” Anyway, love the ad.